LOVELEE was inspired while welcoming my baby boy Lennox Lee Shoecraft into the world. Transitioning into motherhood brings joy, happiness, fulfillment, but can also bring uncertainty.

As I was clothes shopping for my boy, it just seemed like so many of the choices were filled with loud colors and busy designs. As the world was becoming more chaotic in and around me, I wanted something that brought calm to chaos.

That is why I set out to create LOVELEE to bring a more modern, visually aesthetic, and muted design to baby clothes. Each piece is designed to be neutral so that no matter what you grab out of your wardrobe, you won't be clashing. In addition, all of our materials are selected to provide maximum comfort and function.